The Daylight Company turned to Plum to help them launch into the lucrative health and beauty market, following our successful work for them in branding, ecommerce and advertising.

The job was to create a strong, clear image for Daylight in this competitive and stylish marketplace, and to see it through a variety of media.

Our research into the market showed that buyers would be particularly responsive to the natural associations in Daylight, and how the products could increase their confidence in choosing the right tones for make-up and nail paints. No more leaving the house looking a little bit orange!

Our approach was to involve a celebrity nail artist, Andrea Fullerton (pictured), and build liberal associations with fresh, colourful and natural products such as fruit and flowers.

This is one of our favourite pieces of work - and it's a real hit in the health and beauty market.

Our concept has been used in advertising, brochures, exhibition stands, point-of-sale and more.