Donnay is one of the world's best known mass-market sports and sports accessories brands. This project was to design and launch a new range of Donnay men's toiletries for style-conscious, 15 to 25-year-old males.

There was one catch: we were on a tight budget.

Looking at the target market and the competition, it was clear we needed to create a strong impact on the shelf for this product to really sell.

Researching our possibilities within the budget, meanwhile, we decided to work with a simple palette of white, black and red, on a brushed aluminium base. This would save the client many thousands in production.

The final design was the result of experimenting with a range of ideas within these constraints.

Through liaising closely with Donnay's overseas production unit, we were able to make the whole project more efficient for the client. And as you can see, the packaging looks great.