Lena White is a leading UK distributor of beauty products - in particular for the US company OPI. As business grew, the company realised they need a stylish, professional online presence to act as a first port of call for interested retailers and consumers.

Lena White were completely new to the internet, so our first job was talk with them in detail about the role of a website in their business, and the kind of things they could use it for. From here, we developed a site map and lengthy brief, outlining the core features - product information, a where to buy section, training diaries and more.

We created a distinctive, colourful and feminine look, and worked with the company to coin the text that would bring it all together.

Lena White's first website went live in January 2005, so we have yet to assess the impact. However, the client is extremely happy with process and the results, and is preparing a schedule for regular updates over the year.

Watch this space for more. In the meantime, see the site at www.lenawhite.co.uk.