Nails, Beauty & Tanning was a new, consumer beauty show held at Olympia, London, in 2005. As one of our growing roster of clients in the beauty industry, the organiser approached Plum to handle all the branding, marketing media and online technology for the event.

What didn’t we do?! This is an ongoing job, involving everything from logos and colour schemes to online ticket registration and ecommerce. It takes in imagery and intellectual property, advertising, signage, email newsletters and content management on the way.

In particular, we’ve helped our client to achieve a strong, consistent campaign across all media, which helps to really push the message home.

It’s too early to assess the real impact of our work - we’ll know this when exhibitor and visitor figures are available. However, early indications are extremely strong, with a large proportion of registrations taking place online.

The client is extremely pleased with our work, and plans are already underway to develop our campaign and technology for the next event.