For this project, Plum was commissioned to create an original and eye-catching press pack promoting the Nescafe brand to key media.

Plum had to work with the brand’s core values, yet come up with something that would encourage journalists to think about Nescafe in a new way.

Plum worked closely with Nescafe’s above-the-line agency, McCann Erickson, to integrate the work with Nescafe’s ongoing campaign and brand strategy.

Within this scope, we created a simple four-page folder with high production values.

The press pack was sent to 1,000 journalists at key magazines, newspapers and other media, and fulfilled its objectives.