PinkPinkPink is a start-up online lingerie store. It sells quality, known brands such as Wonderbra, Gossard and Sloggi, alongside a number of more alternative labels.

The brief was to develop a user-friendly, style-conscious ecommerce site within a tight budget.

For this project, Plum worked closely with Scott Bedford, who created the designs. The key challenge was to honour the designs as closely as possible while integrating with an entry-level off-the-shelf ecommerce package and keeping it all as easy as possible for the PinkPinkPink team to maintain.

Of course, we met the challenge (it was a red rag to a bull), and the site has got off to a superb start trading online. It looks good, works well, and met the budget.

Everyone should buy something here: www.pinkpinkpink.co.uk