ITALIA! is a new magazine launched in 2004 to attract the rapidly growing ‘Italiophile’ market. It covers culture, property, food and the business of relocating to Italy.

The publisher approached Plum to create an easily updatable site to promote the magazine - especially subscriptions - and generate additional revenue.

Following closely the pre-launch designs for the magazine, and assessing the interests of the market, Plum coined a strong look for the site. We added Matchbox, our web management software, to enable the ITALIA! team to easily update and track the success of the site. And we developed an XML component to offer a property search feature, integrating with www.newskies.co.uk.

The website has had an immediate effect on sales of ITALIA! magazine, working as an effective first port of call for interested readers. It’s confident, professional style also enables the publisher to send a strong message about the future success of the title to potential clients. And traffic is growing at an excellent rate.

See it at www.italia-magazine.com.